LeBron James is atop the NBA's jersey-sales list once again.

The Miami Heat star has the league's hottest-selling jersey, marking the third time the NBA's reigning MVP and Finals MVP has held that distinction. James was No. 4 in the most recent rankings, released in April. Since then, all he's done is win his third MVP award, a second Olympic gold medal and help the Heat win the NBA championship. The NBA said it had record-breaking sales over Thanksgiving weekend, saying sales on the so-called Cyber Monday were up more than 10 percent over last year. Cyber Monday last year fell two days after the league and its players announced a tentative end to the NBA lockout.